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Both Primary and Secondary data sources are being used while compiling the report. Writing copy that persuades consumers to give your offering a try is no easy task. Companies in saturated markets battle with competitors to earn the trust of prospects through email marketing campaigns, blog posts, social media and more. Bombarded with so many…
Copy should be tailored for each stage of the customer journey. For example, a new-to-market lipstick brand might find success with awareness ads highlighting its diverse benefits (long wear, on-trend colors, and so on). Remarketed ads for that same product might adapt that copy to incorporate stronger purchase motivators such as urgency, scarcity or special…
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